People often ask me “how can you sell it for so much less”. It is pretty easy to understand how when you consider a few facts. The big retail store that you see advertising on TV, in newspapers, radio and everywhere else pays a lot for that. That advertising works on a large percentage of people. Aside from impulse buying I’m not sure exactly why that works but it does. Then, people see the big retail store on the big fancy street and for some reason don’t think about how much that cost. I guess they are impressed and think that this store must be making a lot of money and must have great product. Therefore this must be the place to buy a new mattress. Some people might think that this big store has some great buying power. Their cost of goods must be less because they purchase so much. I’m not sure why that works but here are the facts.
That big retail store has major overhead. They have to pay salespeople and managers along with people at the corporate level. Then they have to pay $20,000 every month on rent, utilities, etc. That means that they need to make thousands of dollars in profit every day just to get by.
That is why they try to make a profit from each mattress of $1,000 to $3,000. It is this huge profit that they need to make. This high overhead makes all the difference between them and me.
With regard to buying power. Unfortunately for them it does not exist. We are factory direct and keep our costs lower across the whole process. We won’t advertise. We have a modest location and retail space. Our corporate heads, managers, salespeople and employees are just one person.
This is how we are able to offer better quality mattresses at lower prices. For example: We are able to sell time of the line pocketed coil mattress (Quantum edge) for $650 and $775 in the queen set as compared to the big retail price of $3,999 for an inferior one.
If you search on Mattress Firm’s website under “Simmon’s Beautyrest” and look at their most expensive mattress. Click “details” You will see that theirs is the 850 coil count. They allege that it is the “Quantum Edge” however I’m not sure if this is true. The quantum edge does not have foam encasement. It has coils along the edge. (Run your hand along the side of the mattress. If you feel foam then it is not the quantum edge). The quantum edge is a 942 coil count and not 850). The Quantum Edge is the latest technology and that is the one we offer.
So when people ask me how we do it, it is not a simple answer. And….. it’s not just this particular mattress. All the different types of mattresses that we sell beat the competition in quality and price.
One thing is for sure. These big stores cannot compete. If you are looking for the best deal when it comes to buying a mattress we are the place to get it.